PRIVACY POLICY
Introduction
This Privacy Policy explains how personal data is processed when you visit the website modestamakeup.lt, register for services or use other website functions. Personal data is processed in accordance with the General Data Protection Regulation (GDPR) of the European Union and other applicable legal acts.
1. Data Controller
Data Controller:
Modesta Jusytė
Business name: Modesta Makeup
Email: jusyte.modesta@gmail.com
Location: Vilnius, Lithuania
If you have any questions regarding the processing of personal data, you may contact us via the email address above.
2. What Personal Data We Collect
When using the website or registering for services, the following data may be collected:
- Name
- Email address
- Phone number
- Selected service
- Preferred date and time
- Any additional information provided in the registration or contact form
- Technical data (IP address, browser type, device information, visit time)
3. Purpose of Data Processing
Personal data is processed for the following purposes:
- Administration of service bookings
- Contacting clients regarding appointment confirmation or changes
- Provision and management of services
- Ensuring proper website functionality
- Website traffic and usage analysis
- Advertising performance measurement (Google Ads)
- Protection of the website against spam and abuse
4. Legal Basis for Processing
Personal data is processed based on:
- Performance of a contract (when registering for services)
- Legitimate interest (website security, analytics, service quality improvement)
- Your consent (where applicable, e.g. cookies or analytics tools)
5. Data Retention Period
Personal data is stored only for as long as necessary:
- For service registration and provision purposes
- To comply with legal or accounting requirements
- According to website analytics retention settings
After the retention period expires, data is deleted or anonymised.
6. Data Sharing with Third Parties
Personal data may be shared only with trusted service providers to the extent necessary for service provision or website operation:
- Google LLC (Google Analytics, Google Ads, reCAPTCHA)
- Website hosting providers
- Email service providers
- Booking platform provider
Personal data is not sold or transferred to third parties for marketing purposes.
Some services used may transfer data outside the European Union (e.g. Google). In such cases, appropriate safeguards are ensured in accordance with applicable laws.
7. Google Analytics and Google Ads
The website uses Google Analytics and Google Ads services to analyse visitor behaviour and measure advertising performance.
Google may collect information about:
- Website visits
- Page views
- Interaction with content or forms
More information about how Google processes data:
https://policies.google.com/privacy
8. Google reCAPTCHA
The website uses Google reCAPTCHA to protect against automated requests and spam.
When using reCAPTCHA, technical data may be collected (such as IP address, browser information and user behaviour), which is processed according to Google’s Privacy Policy and Terms of Service:
https://policies.google.com/privacy
https://policies.google.com/terms
reCAPTCHA is used strictly for security purposes.
9. Cookies
The website uses cookies to:
- Ensure proper website functionality
- Analyse website traffic
- Measure advertising effectiveness
Non-essential cookies are used only with your consent. You can change cookie settings at any time in your browser.
10. Your Rights
You have the right to:
- Obtain information about processed personal data
- Request correction of inaccurate data
- Request deletion of data (“right to be forgotten”)
- Restrict data processing
- Object to data processing
- Lodge a complaint with the State Data Protection Inspectorate
11. Changes to the Privacy Policy
This Privacy Policy may be updated. The latest version is always published on this website.
12. Contact
If you have questions regarding this Privacy Policy or personal data processing, please contact:
? Email: jusyte.modesta@gmail.com